Solution
architect. Engineering
leader.

Partnering with engineering teams and organizations to design and implement content operations solutions on the Sanity platform, bridging technical depth with customer outcomes.

• Partnering with enterprise customers to advise on content modeling, schema design, DevOps, localization, AI-driven workflows, migrations, and scalable platform architecture.
• Leading internal innovation efforts through demo apps, plugin development, and AI-focused enablement programs, while establishing best practices for AI-assisted legacy CMS migrations.
• Collaborating cross-functionally with content teams and engineering to translate complex technical and AI-driven requirements into scalable, Sanity-powered platform and workflow solutions.

Led Growth Engineering to deliver high-impact self-service tools and acquisition features, driving measurable increases in customer engagement and revenue.

• Led cross-functional Growth Engineering team contributing to consistent ~30% quarterly revenue growth and ~15% pipeline expansion.
• Deployed generative AI (ChatGPT) into sales and support tools and accelerated infrastructure development with AI coding assistants, driving measurable productivity gains.
• Mentored engineers across multiple levels, achieving a 50% team promotion rate, while scaling the team by 200%.

Directed global engineering teams modernizing eCommerce platforms, improving site performance, and accelerating sales growth.

• Modernized core eCommerce stack (React, Node.js, AWS), enabling $11M in annual incremental revenue.
• Directed ~50 engineers across US, India, and Bulgaria, delivering flagship eCommerce platforms including website and mobile apps.
• Developed VIN and License Plate Lookup tools and Parts Interchange feature, driving a 61% jump in conversion rates.

Architected and delivered scalable licensing and royalty systems, streamlining operations and enhancing accuracy for music rights management.

• Built auto-scaling AWS infrastructure and async queues, reducing royalty processing time from ~30 days to 1 day and cutting cloud costs by 90%.
• Re-architected the Rumblefish royalty calculation engine and led a 15-person engineering team across US and India, increasing throughput and reliability.
• Built self-service client onboarding portal, reducing dependency on dev resources and improving operational efficiency.